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Asset Management

We partner with owners and investors to drive operational efficiency, improve ROI, and unlock full potential from hospitality assets—whether underperforming or already thriving.

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The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert

Ritz-Carlton Al Wadi, Ras Al Khaimah

BRAND CONVERSION & ASSET MANAGEMENT

Rixos Al Mairid, Ras Al Khaimah

BRAND CONVERSION & ASSET MANAGEMENT

Hilton Garden Inn, Ras Al Khaimah

ASSET MANAGEMENT & STRATEGIC ADVISORY

Rove Al Marjan, Ras Al Khaimah

PRE-OPENING ADVISORY & ASSET MANAGEMENT

Mövenpick Resort Al Marjan Island, Ras Al Khaimah

PRE-OPENING ADVISORY & ASSET MANAGEMENT

Sofitel The Palm, Dubai

ASSET MANAGEMENT & TECHNICAL SERVICES

SLS Dubai Hotel & Residences, Dubai

ASSET MANAGEMENT

Sheraton Grand, Tbilisi – Georgia

RENOVATION & PRE-OPENING ASSETMANAGEMENT

BRAND CONVERSION & PROPERTY REPOSITIONING

Facilitated the strategic conversion from Banyan Tree to Ritz-Carlton, elevating the property's status and aligning it with the emirate’s goal to attract high-end tourism.
Managed a complete overhaul of the management team, including the appointment of a new General Manager, ensuring the repositioning was successful and aligned with owner expectations.
Instructed the new management team to increase occupancy during weekdays, which resulted in an ADR increase of 300 AED post-conversion.

MANAGEMENT & PERFORMANCE OPTIMIZATION

Monitored the property's financials and ensured optimal budget allocation, enabling the property to achieve its repositioning goals while controlling costs.
Drove a strategic focus on long-term owner returns through the implementation of effective cost management and revenue strategies.
Total revenues grew by 33% between 2018 and 2023, while enhanced efficiencies allowed for doubling the owner's return during the same period by guiding the Ritz-Carlton management team.

COVID-19 RESPONSE & DOMESTIC TOURISM STRATEGY

Seized the opportunity presented by the COVID-19 pandemic's domestic tourism boom, successfully attracting guests from Abu Dhabi, Dubai, and other emirates.
Led the property's response to domestic demand, adjusting marketing strategies to maximize occupancy and capture a significant share of the growing local market.
Turned a potential crisis into a period of growth, with the property becoming a key destination for local travelers during the pandemic.
Leveraged its strategic positioning with private villas to achieve an average RGI of 200pp during the pandemic.

MARKET ADAPTATION & COMMERCIAL STRATEGIES

Collaborated with the management team to refine and implement sales and marketing strategies tailored to both mid-week and weekend demand.
Leveraged the Ritz-Carlton brand to increase visibility and attract a higher-end clientele, driving both short-term occupancy and long-term brand loyalty.
Supported the development of a comprehensive commercial strategy that capitalized on new market dynamics and maximized revenue potential.
Consistently ranked in the forefront of its STR compset for MPI.
Over the past five years, occupancy increased by over 5 percentage points, while the average daily rate (ADR) saw a growth of more than 15% through focused and personalized commercial strategies.

FINANCIAL RESTRUCTURING & COMMERCIAL STRATEGY OVERHAUL

As asset managers, we initiated a leadership change by advocating for the appointment of a dedicated General Manager, ensuring focused attention on Hilton Garden Inn's operational needs and financial performance.
Directed the shift from a wholesale segment to a more profitable corporate segment, resulting in a 30% increase in F&B Conference & Events (C&E) revenue within a year of implementing the new commercial strategy.
Played a critical role in revamping the hotel's revenue streams, including the introduction of a catering service targeting hotel staff from various properties, diversifying revenue sources and increasing profitability.

OPERATIONAL IMPROVEMENTS & STAFF ENGAGEMENT

Led the implementation of cross-training programs across departments, boosting staff motivation and retention by exposing employees to new skills in different operational areas such as F&B and housekeeping.
Through our asset management oversight, the hotel’s ReviewPro score improved from 81 to 85 within a year, demonstrating our focus on service quality and staff engagement.
Provided strategic guidance to the management team to enhance operational efficiency, ensuring financial and operational alignment with the owner’s goals.
Enhanced GOP from the low 20 percentage points to the low 30 percentage points through strategic oversight and personalized attention to the hotel's operations.

INNOVATIVE REVENUE GENERATION

Supported the creation of an additional revenue stream by converting the unused tennis court into a paddle court, which was leased to a third party for a fixed fee, resulting in incremental income.
Worked closely with the management team to capitalize on new revenue opportunities, reinforcing the hotel's financial health and long-term viability.
Through personalized and innovative strategies, retained 75% of F&B revenues during the pandemic, supporting a strong topline performance.
Encouraged creative, asset-light strategies that leveraged underutilized spaces, contributing to the hotel’s overall financial success.

PERFORMANCE MONITORING & LONG-TERM SUSTAINABILITY

Regularly monitored financial performance, providing critical insights and strategies that directly contributed to the hotel’s turnaround.
Helped align operational changes with long-term financial sustainability, focusing on profitability and cost management to improve the owner's return on investment.
Enhanced the owner’s return by 50% from 2019 to 2023, successfully managing owner expectations through the challenges of the pandemic and the recovery period with effective asset management.
Delivered consistent reporting and analysis to the ownership, ensuring transparency and proactive decision-making throughout the transformation process.

PREOPENING ADVISORY SERVICES

Conducted a comprehensive review of the manning guide and salary benchmarks, aligning staffing plans with operational needs and market standards.
Established and approved essential banking requirements, including setting up accounts and aligning financial processes with the operator.
Collaborated with the operator to review and refine the operating budget, ensuring financial stability and alignment with strategic goals. Ensured that the First-Year Operating Budget is in-line with Owner’s Expectations and original Pro Forma.
Developed a communication strategy that ensures all stakeholders are informed and aligned with the strategic goals, facilitating effective implementation and adaptation.
Successfully oversaw the asset tagging process and facilitated the reconciliation of all FF&E, ensuring accurate inventory management and seamless asset tracking for optimal operational efficiency.
Oversaw the seamless transition of the General Manager into full operational responsibility, ensuring a smooth handover process.

PROJECT DELIVERY AND TRANSITION TO OPERATIONS

Successfully delivered the project to completion, bringing the hotel into operations in April this year while maintaining alignment with key stakeholders, ensuring timelines and budgets were achieved — including a 20% reduction in pre-opening costs.
Seamlessly executed the handover process between Project Team, Ownership, and Hotel Team, ensuring operational readiness and smooth transition through construction milestones into day-to-day operations.
Oversaw the final stages of the project’s critical path, coordinating insurance and licensing requirements to meet operational deadlines and ensure financial preparedness at opening.

ASSET MANAGEMENT AND STRATEGIC ADVISORY SUPPORT

Transitioned into Asset Management following the successful opening, providing ongoing performance oversight and strategic guidance to support commercial and operational objectives.
Continuously review the business plan in line with market conditions, optimizing hotel positioning, pricing, F&B, and Sales & Marketing strategies to maximize asset value.
Delivered procurement and operational efficiency through completion of OS&E reviews and continue to work closely with hotel leadership to align operations with Ownership’s long-term vision and benchmarks.

REVENUE MANAGEMENT

Successfully targeted and obtained a new market segmentation strategy which allowed the hotel to achieve stabilized results within 2 years.
Implemented a highly effective F&B marketing strategy, resulting in a remarkable increase in year-over-year revenues of 12% for the best rated restaurant, Ula.
Provided revenue management and cost cutting suggestions which contributed to a 29% year-over-year increase in Gross Operating Profit and Owner’s Return in 2024.

COMPETITIVE BENCHMARK

Achieved exceptional growth in Full Year 2024, in Revenue Generation Index (RGI), with a remarkable increase from 92.1 during the 2023 of opening to 115.1 this year, with the most growth out of the Comp Set.
Improved weekend Market Penetration Index (MPI) by an impressive 14 points after the identification of revenue maximization gap and strategic rate positioning.
Outperformed competitors in a key source market by 9 percentage points through targeted marketing and identification of new source markets, contributing to incremental occupancy especially during the low season period.

PROFITABILITY

Obtained a YTD gross operating profit (GOP) flow through of over 86%, leading to a substantial 29% year-over-year GOP growth.
Realized a significant 29% year-over-year growth in net income for the owners by optimizing hotel's expenses.

PROJECTS

Successfully led the transition of ULA Ras Al Khaimah operations under Mövenpick, resulting in a 19% increase in Revenues and enhanced brand recognition. This strategic move strengthened market positioning and expanded the brand’s presence, improving profit by 32%.
Aided the rebranding and repositioning of the Neo Sky Bar, with the aim of being Ras Al Khaimah’s best bar. Rebranding will allow for more aesthetically pleasing visuals increasing social media engagement.
Undergoing the rebranding of the Restaurant Boons, to obtain stronger financial performance from the Outlet. The repositioning is a part of Stirling’s foresight and anticipation of macro events and everchanging market demands.

REPUTATION

Secured and maintained an impressive 4.8-star rating on Google Reviews, after 5,987 Google Reviews for the property.
Secured and maintained the 3 rd best position on TripAdvisor for the restaurant ULA. Restaurant also has a 5-star rating after 1,044 reviews.

REVENUE MANAGEMENT & PROFITABILITY

Through one year of dedicated asset management, the resort has achieved its highest Total Revenues, surpassing the average of the years during the preCOVID period (2014-2019).
The resort has achieved its highest Owner's Return in its 10-year operating history, with profitability margin improving by an impressive 10 percentage points, rising from the mid-thirties to the mid-forties.
A strategic shift in market segmentation has resulted in higher customer spending in other operating departments. The resort's F&B Outlet revenue per Occupied Room has increased by an impressive 15%, and the Spa revenue by 10%.

COMPETITIVE BENCHMARK

The resort has made remarkable progress with its Average Rate Index (ARI), achieving an impressive 18 points improvement from pre-pandemic period, to now holding a leading position within its competitive set. This success stems from a strategic analysis of the resort market segmentation and business mix, resulting in a shift from heavy reliance on lower-rated wholesale business to higher spender clientele within the leisure segments.
Under Stirling's leadership, the resort's Revenue Generation Index (RGI) has increased by 24 points, propelling it to the forefront of the luxury hotel scene at the palm. While the RGI of the competitive set fell behind last year by 12%, the resort maintained a steady RevPAR, showing its strong and consistent performance in the very competitive landscape and over-saturated market.

OWNER VALUE CREATION

Through strategic capital expenditure projects, the resort's valuation has seen a remarkable 25% year-on-year increase, enhancing its overall appeal and market value.
A well-executed villa renovation has significantly improved the Average Daily Rate (ADR) and overall luxury perspective of the resort, with a rapid one-and-ahalf-year payback to the owner.
A successful concept development for the extension of the resort's beach restaurant which was previously part of the beach area had become one of the trendiest venues at the palm. This has not only improved the resort's overall food & beverage scene but also increased the total resort non-residential F&B covers by an impressive 6 percentage points.
Successfully managed the renovation and relaunch of two all-suite buildings, ensuring a seamless transition and enhanced guest experience. The upgraded suites have surpassed pre-renovation ADRs by 12%, directly contributing to the 15% increase in revenue performance for that category.

REVENUE MANAGEMENT

Successfully targeted and obtained a new market segment, such as the airline industry, through a well-executed sales and rate positioning approach, contributing to 3 percentage point increment in occupancy.
Implemented a highly effective ballroom and meeting rooms optimization strategy, resulting in a remarkable increase in year-over-year banquets revenue by 85% and groups segmentation conversion rate by 10%.
Encouraged creative space utilization that resulted in a notable 25% year-overyear increase in spa revenue, showcasing effective utilization of available spaces.

COMPETITIVE BENCHMARK

Achieved exceptional growth in Revenue Generation Index (RGI), with a remarkable increase from 64 during the hotel's first year of opening to 99 this year.
Improved weekend Revenue Generation Index (RGI) by an impressive 12 points within a month after the identification of revenue maximization gap and strategic rate positioning.
Outperformed competitors in a key source market by 5 percentage points through targeted marketing and identification of new source markets, contributing to incremental occupancy especially during the low season period.

PROFITABILITY

Enhanced overhead manning productivity by 8% year-over-year and achieved a commendable 10% reduction in utility consumption.
Maintained consistent gross operating profit (GOP) flow through of over 50%, leading to a substantial 30% year-over-year GOP growth.
Realized a significant 45% year-over-year growth in net income for the owners by optimizing and renegotiating the hotel management agreement (HMA) terms and reduction of owner's expenses.

PROJECTS

Optimized revenue potential through higher occupancy and premium by converting double occupancy suites into quadruple occupancy accommodations, effectively catering to multigenerational traveler.
Leveraged vacant space assets by converting them into residences, aiming to fill the market gap. Additionally, the ongoing casino project aims to attract high volume of new markets and increase the valuation of the asset.

REPUTATION

Elevated the hotel's online rating from the mid-teens to a position among the top 10, out of over 600 hotels in the city.
Transformed a newly developed restaurant from ranking 56 to an impressive 30 out of 1200 restaurants across all categories, and to top 10 within its specific cuisine category, further solidifying its success.

Comprehensive Collection of Our Best Work

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Enquire Now

Asset Management

Empowering smarter decisions with efficient asset solutions.

BRAND CONVERSION & ASSET MANAGEMENT

BRAND CONVERSION & PROPERTY REPOSITIONING

MANAGEMENT & PERFORMANCE OPTIMIZATION

COVID-19 RESPONSE & DOMESTIC TOURISM STRATEGY

MARKET ADAPTATION & COMMERCIAL STRATEGIES

BRAND CONVERSION & PROPERTY REPOSITIONING

MANAGEMENT & PERFORMANCE OPTIMIZATION

FINANCIAL RESTRUCTURING & COMMERCIAL STRATEGY OVERHAUL

OPERATIONAL IMPROVEMENTS & STAFF ENGAGEMENT

INNOVATIVE REVENUE GENERATION

PERFORMANCE MONITORING & LONG-TERM SUSTAINABILITY

PREOPENING ADVISORY SERVICES

PROJECT DELIVERY AND TRANSITION TO OPERATIONS

ASSET MANAGEMENT AND STRATEGIC ADVISORY SUPPORT

REVENUE MANAGEMENT

COMPETITIVE BENCHMARK

PROFITABILITY

PROJECTS

REPUTATION

REVENUE MANAGEMENT & PROFITABILITY

COMPETITIVE BENCHMARK

OWNER VALUE CREATION

STRATEGIC MANAGEMENT & REPOSITIONING

OPERATIONAL & FINANCIAL OPTIMIZATION

REVENUE MANAGEMENT

COMPETITIVE BENCHMARK

PROFITABILITY

PROJECTS

REPUTATION

Comprehensive Collection of Our Best Work

GET IN TOUCH WITH OUR TEAM OF EXPERTS

Asset Management

Empowering smarter decisions with efficient asset solutions.

BRAND CONVERSION & ASSET MANAGEMENT

BRAND CONVERSION & PROPERTY REPOSITIONING

MANAGEMENT & PERFORMANCE OPTIMIZATION

COVID-19 RESPONSE & DOMESTIC TOURISM STRATEGY

MARKET ADAPTATION & COMMERCIAL STRATEGIES

BRAND CONVERSION & PROPERTY REPOSITIONING

MANAGEMENT & PERFORMANCE OPTIMIZATION

FINANCIAL RESTRUCTURING & COMMERCIAL STRATEGY OVERHAUL

OPERATIONAL IMPROVEMENTS & STAFF ENGAGEMENT

INNOVATIVE REVENUE GENERATION

PERFORMANCE MONITORING & LONG-TERM SUSTAINABILITY

PREOPENING ADVISORY SERVICES

PROJECT DELIVERY AND TRANSITION TO OPERATIONS

ASSET MANAGEMENT AND STRATEGIC ADVISORY SUPPORT

REVENUE MANAGEMENT

COMPETITIVE BENCHMARK

PROFITABILITY

PROJECTS

REPUTATION

REVENUE MANAGEMENT & PROFITABILITY

COMPETITIVE BENCHMARK

OWNER VALUE CREATION

STRATEGIC MANAGEMENT & REPOSITIONING

OPERATIONAL & FINANCIAL OPTIMIZATION

REVENUE MANAGEMENT

COMPETITIVE BENCHMARK

PROFITABILITY

PROJECTS

REPUTATION

Comprehensive Collection of Our Best Work

Contact Us

GET IN TOUCH WITH OUR TEAM OF EXPERTS